kendall worman is a birmingham-based freelance social media consultant + creative director exploring the intersection of design and behavior through media.

kendall has been drawing inspiration from interiors and fashion since she was a child – taking influence from her mom who always had their childhood home impeccably decorated – instilling in her from an early age a passion for storytelling through design.

her observational content style and acute attention to detail makes kendall an ideal extension of your marketing team. she’s a consummate professional and believes in stewarding brands – not checking boxes.

her approach: “i start by absorbing as much as I possibly can about your brand online. then, we convene in a ‘discovery session’ to flesh out your brand’s identity, business goals and pain points when it comes to socials. from there, i immerse myself in these insights before analyzing your competitors and the current market conditions to decide on a strategy. by honing in on your target audience, developing a recognizable visual style and finessing platform demands, i’ll craft a creative brand socials strategy that works.”

experience: worked in full-service PR and advertising agencies for 6 years; built an entire social media department from the ground up, eventually accounting for a considerable amount of recurring, monthly revenue for the firm; led social strategies for large brands like Airstream + Your Pie; coordinated collabs with household names like REI, Ghirardelli, RAM and Texas Pete Hot Sauce. her clients appreciate her strong intuition, eye for design, and thoroughness. she has a bachelor’s degree from the university of alabama and a master’s degree from the university of georgia.