BUKA

organic social media strategy, content creation, art direction, event planning, project management.

• BUKA is a neighborhood wine shop and wine bar serving a highly curated selection of natural wines in birmingham, al.

• the goal was to build a social media strategy that highlights the unique food program, wine selection and neighborhood feeling of the space itself and raise brand awareness that drove foot traffic.

• standardized content strategy; weekly content production and instagram stories strategy. monthly professional photoshoots.

• by the numbers (seven months): out of 43 posts and 420 stories, buka’s content generated 143,153 impressions (+166%), reached 63,476 accounts (+105%) and garnered 307 new followers organically (+280%). stories content was particularly effective: 80,000 impressions (+7,199%) and 78,497 accounts reached (+7,069%)