DAILY EDITION

organic social media strategy, content creation, art direction, project management.

• daily edition is a modern, european-style coffee shop in birmingham, al known for its onyx espresso and curated selection of print magazines. and most importantly, it's intimately quaint setting.

• the goal was to craft a social media presence that serves as an extension of the cafe experience and serve as a source of a visual inspiration.

• standardized content strategy; weekly content production and instagram stories strategy. monthly professional photoshoots.

• after seven months of execution, daily edition’s target audience feels a palpable excitement about the brand. the visuals online, as well as the observational content style has invoked a sense of warmth that can only be felt at daily.

• by the numbers (seven months): of 48 posts and 332 instagram stories, daily’s content has generation 151,698 impressions (+519%) and reached 85,282 accounts (+447%). likes were up 235% and comments up 11,400% indicating strong and consistent engagement.