details by liz hand woods

organic social media strategy, content production + creation, campaign development, creative direction and brand-building.

• liz hand woods is a highly respected interior designer based in birmingham, al known for her clean, classic and contemporary approach to design. after years of renting and buying decor pieces for her clients, she decided to start her own home accessories store, details in the heart of mountain brook.

• the task at hand (pun intended) was to revive the store’s instagram page and create a presence that keeps the brand top of mind. this included a strategic approach to getting the account back in the algorithim’s good graces.

• standardized content strategy; weekly content production and instagram stories strategy. 3 reels a week. feed curation.

• we spent 2023 building up details’ identity on socials and driving in-store foot traffic. in 2024, we launched the shop’s first-ever shoppable website and celebrated the store’s busiest holiday season to date.

• 2024 by the numbers: out of 116 posts and 1,140 stories details content generated 397,940 impressions (+407%), reached 123,960 accounts, (+434%) and garnered 711 new followers (+1,000%). stories accounted for an enormous amount of exposure. out of the 1,140 stories posted, this content generated 239,730 impressions (+2,693%), reached 253,523 accounts (+2,693%) and garnered 218 replies (+21,700%),